Skip to content

How Can Packaging Improve Customer Experience?

How Can Packaging Improve Customer Experience Blog

Packaging plays an important role in many industries, as it not only serves the practical purpose of protecting and preserving products, but it also has the power to leave an impression on customers. As a global provider of packaging and protective solutions, Intertape Polymer Group (IPG) understands the significance of packaging and the impact it can have on customers.

One of the ways packaging can leave an impact on customers is through sustainable packaging solutions. With the rise in environmental consciousness, consumers are becoming more aware of the impact packaging has on the planet and are increasingly looking for products that are packaged sustainably. The implementation of sustainable packaging solutions can be challenging and costly. Therefore, we strive to provide sustainable packaging solutions that are accessible and affordable for businesses.

Packaging: The Key to Delivering Exceptional Customer Experience

Consumers often take packaging for granted. But the truth is, packaging plays a critical role in the customer experience. From the moment a product is packaged to the moment it is delivered, packaging has the power to make a notable impact on customers.


When it comes to customer experience, packaging can be the difference between a satisfied customer and a disappointed one. Packaging that effectively protects a product during transport and storage is essential for customer satisfaction. A damaged product can result in a negative customer experience and can even lead to a return or refund.

Additionally, packaging can enhance the unboxing experience for customers. The unboxing experience is the first physical interaction a customer has with a product, and it can be a defining moment in the customer experience. Packaging that is visually appealing, easy to open, and well-designed can create a memorable and positive unboxing experience for customers.

Packaging can also serve as an extension of the brand, communicating important information such as brand identity, product details, and even sustainability efforts. This can help customers make an informed decision about their purchase and create a sense of trust and loyalty towards the brand.

Packaging that Protects and Delights

At Intertape Polymer Group, we pride ourselves on offering a wide range of packaging solutions that not only protect products but also delight customers with their aesthetic appeal. Consumers will often feel joy when they see a familiar brand delivered to their house. The packaging alone can provide great insight into what is in the package and how the consumer feels about the delivery of their goods.

Packaging that Communicates

IPG works closely with our customers to create packaging solutions that effectively communicate their brand message and set them apart in the marketplace. One way we do this is through custom printing on our carton sealing tapes and void fill. Whether it’s a company logo, a unique design, or important product information, custom printing allows our customers to create packaging that is not only functional but also visually appealing.

We work closely with our customers to understand their specific needs and goals, and we use our expertise in the packaging industry to bring their vision to life. In addition to custom packaging solutions, we also offer sustainable packaging options including products that are Cradle to Cradle Certified®, contain recycled content, and are recyclable at end of use that can help our customers to stand out in the market by showcasing their commitment to environmental stewardship.

At Intertape Polymer Group, we understand the importance of packaging and strive to offer solutions that exceed customer expectations. We work closely with our customers to create packaging that differentiates them from their competitors.