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As a company of IPG, ECP integrates sustainability into the daily strategy and decision making. IPG's Sustainable Value Networks, or SVNs continuously collaborate with all areas of the company to create a positive impact on people and reduce our environmental footprint.



We model our SVNs after the key pillars of the Cradle to Cradle Certified Products Program, namely: Material Health, Product Circularity, Clean Air & Climate Protection, Water and Soil Stewardship, and Social Fairness. We discern the vast variety of safety and environmental certifications across the industry while working hard to ensure our products meet the high standards held under the Cradle to Cradle certification process.

Cradle To Cradle is a pioneering and globally-recognized design framework and certification developed by McDonough Braungart Design Chemistry (MBDC). MBDC is a design consultancy that works with companies of all sizes to help them create safe and sustainable products that can be cycled back into the economy through recycling or upcycling. MBDC developed Cradle To Cradle standards and certifications to give companies a framework to reference when developing new products.

Today overseen by an independent organization, The Cradle to Cradle Product Innovation Institute, Cradle to Cradle Certified products are awarded at five levels (Basic, Bronze, Silver, Gold and Platinum), with each level imposing a more rigorous set of requirements. The lowest score in any quality category establishes the product’s overall score.

Certified ECP Division products include:
● NovaShield® Structure Membrane

We are constantly working towards adding more ECP Division products to this list. 

Cradle 2 Cradle Certified Products Program

To underscore our commitment to embrace sustainability, our corporate strategy includes sustainability as one of our four primary pillars, designed to address the key materiality measures that we can impact, with measurable outcomes and clear timelines upon which to evaluate progress.


    IPG committed to using the Cradle to Cradle Certified™ Material Health protocol to assess their products and to eliminate chemicals of concern that may cause harm to human health or the environment


    C2C Certified™ requires IPG's products contribute to the Circular Economy and are able to be recycled and/or use recycled materials in production


    IPG’s Energy Policy commits the company to operate its facilities in an efficient, environmentally responsible, and safe manner; to reduce energy intensity by 2.5% per year and CO2 emissions by 3% per year, and to achieve this goal by implementing continuous improvement programs and employee training initiatives across the entire organization.


    IPG is accountable to all stakeholders within the company and the communities everywhere they conduct business.


    IPG’s Manufacturing department was audited to ensure that its water usage has minimal impact on the environment.

**The following NovaShield products have achieved the Bronze Certifications:

NovaShield® RU88X-6 400
NovaShield® RU88X-6 4mil
NovaShield® RU88X-6AK
NovaShield® RU88X-6(FR) 400
NovaShield® RU88X-6(FR) 4mil
NovaShield® RU88X-6AK(FR)
NovaShield® FRU88X-6 400
NovaShield® FRU88X-6 4mil
NovaShield® FRU88X-6AK
NovaShield® RU ELITE
NovaShield® FRU ELITE
Novashield® FRUC8-6 opaque white/ opaque white
Novashield® FRUC8-6 opaque white/ opaque black
Novashield® FRUC8-6 opaque black/ opaque black
Novashield® FRUC6-6 opaque white/ opaque white
Novashield® FRUC6-6 opaque white/ opaque black
Novashield® FRUC210 opaque black/ opaque black


ECP NovaShield products are a proven alternative to PVC. Along with superior performance, IPG has continued to raise the bar when it comes to quality. Our state-of-the-art vision system detects defects while the fabric is still on the roll during the manufacturing process.